Is your brand photography up to scratch?
Navigating the business world is no easy feat. It’s hard work, it takes dedication and it requires buckets full of grit to manage the ever-changing trends, keep up with customer demands and stay relevant in your industry. Here at Night Owl Studio, we get it. And that’s why we’re eager to give you some practical advice on simple ways to stay on top of this shape-shifting business world!
Today, we’d like to talk a bit about brand photography, and why it is so important to get it right. If your brand photography is executed well, you’ve really and truly conquered half the battle when it comes to marketing, and here’s why.
First impressions are everything
You know yourself, you shouldn’t judge a book by its cover. But in a world of scrolling, Instagram feeds and short attention spans, there’s an awful lot of potential customers that are judging your cover before they commit. Having professional, on-brand, engaging photography can be the difference in having a successful year of sales or a quiet year full of tumbleweed. It’s so important that from the moment your audience engages that they are excited by your products, services and company. Brand photography can achieve just that.
High-quality photos for a high quality product
When your audience views a crisp, clear, defined image of your products, your staff or your premises, they automatically align you and your brand with quality. Your business doesn’t deserve blurry, dull, highly pixelated images. You deserve high-quality images, to match your high-quality business. You wouldn’t believe the difference an expensive camera and a skilled photographer can do for your reputation.
Brand consistency is key
Investing in brand photography can allow your business a visual consistency that may not have seemed possible before. A great brand photographer will take your business goals and values and turn them into a show stopping brand identity. We’re not just talking about taking a few photos of your products or services. We’re talking about finding the right setting, including the right props and ensuring that each photograph is edited to perfection. This means every image will match your overall
brand strategy. Here at Night Owl, we don’t do half jobs, and your images will always show that.
Improve your brand visuals, improve your engagement
It’s been proven time and time again that great visuals improve the engagement analytics on all platforms across the digital sphere. When you think about it, it only makes sense. Humans are visual beings. Sometimes we forget that we’re not marketing for the sake of it. We’re marketing for real humans, with real lives. Human beings are excited by colour, beautiful settings and images that engage the creative side of their brains. More engagement means more success for you and your business. Time to get your visuals on point!
Going the extra mile will always pay off
We often hear business owners say, “Why would I need to invest in a brand photographer? I have the latest iPhone and that will do the job”. There’s no denying, the latest iPhone has a pretty great camera. But do you have the knowledge and expertise to execute a great photo? Do you have the experience? Do you have up to date editing software to ensure every photo reaches its full potential? Sometimes in business, we have to accept that if things are worth doing, they’re worth doing right. Going the extra mile, investing in an expert and telling your customers that you’re willing to do so, will always pay off in the long run.
Brand photography is becoming more and more important as each day goes by in the business world. With roughly 4.5 billion people using social media daily, it would be foolish to think your visuals don’t matter. So do yourself and your business a favour, hire a passionate brand photographer and give your brand the make over it deserves.
If you’re interested in finding out more about Night Owl Studio’s brand photography service, please click the link below.