The Content Booster

Date: Sunday, 17th of August 2025

Time: 12 pm to 2 pm 

Location: Nightowl HQ

Duration: 2 hours 

The details:

01. The Introductions

• Our story and who we are
• Group introductions 

02. The Strategy 

• Brand Guidelines
  • • What is a brand guideline
    • Why do you need one?
    • Why a strong brand matters
• Brand Voice
  • • What is a brand voice?
    • How to discover your brand voice and how to use it.
• Content Curation
  • • What platforms suit your business
    • Different types of content.
    • Creating a content plan
    • Where to get ideas from

03. Content Creating 101 

• Video Creation
  • • Video planning (Storyboards, hooks, CTA’s)
    • Basic video principles
    • Getting the most out of your phone
    • Filming with a camera
    • Video editing mobile vs desktop
• Photography
  • • Basic Photography principles
    • How to take better images with your phone
    • Basic Camera photography
    • Editing your photos, mobile vs desktop
• Design
  • • Canva basics for your business
    • How to implement your brand in design

04. The Discussion

• Analyse a well-known brand and see how their strategy is working.
• Focused discussion on what your problems are
• Shared experiences

05. THE BONUS! 

At the workshop, we’ll book you in for a follow up strategy session. Where we will delve deeper into your specific needs as a business.

We’ll troubleshoot your content challenges, brainstorm fresh ideas and deliver a personalised content calendar full of ideas ready for you to create.