Bellamianta: Cosmetic Launch
We created two scroll-stopping CGI reels for Bellamianta’s latest launch. One set in a beauty factory, the other evoking that dreamy airport moment. Bold, fun, and full of glow - just like the brand.
Project Description
Bellamianta came to us with a clear mission: help them launch their brand-new cosmetic range with content that actually stops the scroll.
Based in Dungannon and known for their glow game, the brand wanted something bold, exciting, and a bit unexpected. So we brought the goods with two slick CGI animations — designed to entertain, engage, and spark that “ooh, I need that” moment.
First up: a factory-style reel where the new products glide down a glossy assembly line, being filled and revealed like something out of a beauty-tech dream. Polished, punchy, and full of energy — this one screamed newness in the best way.
Then, we flipped the mood and hit the feels. The second animation placed the products in an airport security tray, evoking that familiar pre-holiday buzz. It’s the kind of scene that instantly triggers memories of suncream, boarding passes, and that first sip of an airport pint. Emotional marketing, without saying a word.
Both pieces were designed to slot seamlessly into Bellamianta’s wider campaign — made to perform across social and get people talking. And judging by the reaction? They did just that.
