I Am Beauty is a cosmetic brand based in Northern Ireland, known for bold, confidence-led products designed for everyday beauty routines. For this project, the focus was on launching two key products, Protect and Glo and Stacked, with a visual identity that felt clean, modern and instantly recognisable.

We delivered a combined product and model photography shoot designed for both launch and ongoing social media use. The product imagery was styled using the brand’s signature pink tones to create a strong, cohesive visual identity that aligns with the brand aesthetic. In contrast, the model shoot was captured on a clean white background to keep attention on the products and how they perform in real-life use.

The result is a versatile content library that supports product launches, social media marketing and ongoing brand storytelling across multiple platforms.