We were approached by Newry Bid, working closely with a number of bars in the Newry area, to create a range of graphics for their city wide weekend of country music, events and festivities across the 4th of July weekend, aptly named; "Newry Goes Nashville".

Our task was to create a uniform look and feel for the event that captured the spirit of the Nashville music scene while allowing enough flexibility to create unique posters for each bar participating. Among the deliverables created were a Billboard artwork, booklet design, individual posters for each bar and an animated FOOH advert for the main headquarters of the weekend.