I Am Beauty is a Northern Irish cosmetic brand offering a range of products such as Lipstick, Eyelashes and Eyeshadow. Each product has been designed with daily affirmations to empower its customers as they use the products.
Eyes come in all shapes and sizes, so when I Am Beauty came to us with their idea for eyeshadow palettes tailored for individual eye colours we were super excited to get involved. The brand's colour is predominant throughout their make up range (that you can check out here) so we had a solid foundation - make it grey. The client wanted something that was classy and stood out when you seen it, so what better way to capture your attention than the palette looking back at you!