I Am Beauty is a Northern Irish cosmetic brand offering a range of products such as Lipstick, Eyelashes and Eyeshadow. Each product has been designed with daily affirmations to empower its customers as they use the products.
We were approached by I Am Beauty to film a promotional video at their brand launch. On site that day they also had a photoshoot so we couldn't resist putting together a behind the scenes montage for them too. The brand launched with their flagship lipstick range, each named after positive affirmations encouraging their customers to embrace their beauty and uniqueness.