IS IT FOR ME?
Who's this for?
Whether you’re a small business owner, a solo creative, or just tired of winging it with your socials, this workshop is made for you. We’ll help you go from content chaos to confident creation, no marketing degree required. We'll cover the full content journey, from strategy to creation and everything in between.
WHEN AND WHERE
The Basic Details
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Date: Sunday, 17th August 2025
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Time: 12pm-2pm (2 Hours)
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Where: Nightowl HQ, Cookstown
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Price: £150.00
What's in it for me?
Why Book?
Practical skills you’ll actually use
Learn to create content with the tools you already have
Build real confidence in your brand and message
Connect with a local community of like-minded creatives
Leave with the tools to make a plan, not just a pile of notes
Get continued support with your free 1:1 strategy session
THE AGENDA
Timeline of the Day
01. Meet the Crew
Get to know us, hear our story, and meet the fellow business owners joining you for the day. This is where connections start.
02. Nail Your Strategy
Learn how to find your brand voice, craft a content plan, and make sense of platforms, messaging, and strategy — the essentials that set your content apart.
03. Create with Confidence
From shooting scroll-stopping videos to snapping better photos, editing like a pro, and getting the most out of Canva — we’ll show you how to make great content with the tools you already have.
04. Open the Floor
We’ll tackle real challenges in the room, break down big-brand strategies, and open up a group discussion to swap ideas, insights, and advice.
05. The Bonus Session
After the workshop, you’ll get a 1:1 strategy call with us — complete with tailored ideas and a ready-to-use content calendar to kickstart your next steps.
TOPICS COVERED
What you'll learn
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Brand Guidelines
- What is a brand guideline
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Why do you need one?
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Why a strong brand matters
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Brand Voice
- What is a brand voice?
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How to discover your brand voice and how to use it.
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Content Curation
- What platforms suit your business
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Different types of content.
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Creating a content plan
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Where to get ideas from
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Video Creation
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Video planning (Storyboards, hooks, CTA’s)
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Basic video principles
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Getting the most out of your phone
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Filming with a camera
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Video editing mobile vs desktop
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Photography
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Basic Photography principles
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How to take better images with your phone
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Basic Camera photography
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Editing your photos, mobile vs desktop
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Design
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Canva basics for your business
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How to implement your brand in design
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THE BONUS
Your Free Strategy Session
Every attendee gets a free 1:1 follow-up session with us. This is a 30-minute Zoom or in-person chat where we’ll:
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Troubleshoot your content challenges
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Brainstorm fresh ideas
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Deliver a personalised content calendar full of plug-and-play content ideas
It’s your personalised roadmap to keep the momentum going after the workshop.
BOOST YOUR CONTENT
JUST FOR YOU
Who doesn't love a freebie?
We have big plans in the pipework, so as a special thank you to anyone who books, we have a gift for you. Click the icon below to view.
20% OFF
YOUR NEXT WORKSHOP
*Discount code will be included in your purchase confirmation
